Going blonde is a bold, beautiful choice but it comes with a lot of myths and misconceptions, especially for those with darker or natural hair. Let’s bust some of the biggest ones with expert insight from Elite Hair Lounge’s colour specialist, Shantay.

Myth 1: You can’t bleach natural or dark hair without serious damage.

Truth: While bleach is a chemical process and does require care, when done by professionals using the right techniques and products, it doesn’t have to mean breakage. At Elite, we use bond-building treatments like Bumble & Bumble Bond-Building Repair Treatment to strengthen hair during and after the bleaching process.

Myth 2: One appointment is enough to go platinum.

Uhhhh it definitely IS NOT.  Going lighter is a JOURNEY, so if you have dark or virgin hair, going platinum isn’t a one-and-done process. It’s a process – just look at Khloe Kardashian’s transformation. Our stylists will help map out a realistic lightening plan tailored to your goals and hair health.

Myth 3: Bleached hair can’t be healthy hair.

Healthy bleached hair starts with aftercare. At Elite, we recommend products like Bumble & Bumble Hairdresser’s Invisible Oil Primer to protect from heat and frizz, and Bb. Hair Repair Mask weekly to restore moisture and elasticity.

Expert Tip from Shantay: “Come in for a patch test first and consultation. It helps us understand your hair’s history and strength!”

Book your colour consultation today and start your blonde journey the healthy way.