Summer Curls, Simplified — Why a Texture Release Might Be Your Best Friend

Summer is here, and while we love the sunshine, heat and humidity can spell chaos for curly and coily hair types. If you’re tired of battling frizz, shrinkage or unpredictable curl patterns during the warmer months, there’s one solution that consistently delivers: the Texture Release Treatment.

We believe in tailoring haircare solutions that suit your lifestyle – and for many of our clients, Texture Release has become a go-to during the summer season. Whether you want to enjoy looser curls, sleeker blow-dries or simply reduce the time spent on styling, this semi-permanent smoothing treatment might just be your best friend this season.

Here’s everything you need to know – from what Texture Release is, to its key benefits and how to maintain your results.

What is a Texture Release Treatment?

Texture Release is a heat-activated smoothing system designed to elongate curls and reduce frizz, all without harsh chemicals. Unlike traditional relaxers or keratin treatments, Texture Release is formaldehyde-free, flexible, and safe for textured hair.

Developed by Avlon, this treatment works by temporarily loosening curl patterns through a blend of amino acids and conditioning agents that nourish the hair while allowing it to be more manageable. The beauty of the system lies in its versatility, allowing you to wear your hair curly or straight, depending on how you style it.

3 Key Benefits of Texture Release for Summer Hair

1. Frizz Control You Can Rely On

One of the biggest challenges in summer is humidity-induced frizz. Texture Release helps create a smoother cuticle layer, which repels moisture from the air and keeps frizz at bay – even on the hottest, sweatiest days.

2. Less Styling Time, More Flexibility

Whether you’re heading off on holiday or just want a low-maintenance routine, the smoothing effect of a Texture Release makes styling easier and faster. Blow-dries last longer, curls are more defined, and you’ll spend far less time tugging at tangles or reaching for extra product.

3. Versatile Looks Without Commitment

Unlike chemical straighteners, Texture Release allows you to wear your hair both curly and straight without the damage. You get the benefit of elongated curls when air-dried, and sleek, salon-level finishes when blow-dried and pressed. Perfect for those who want flexibility without compromising the health of their hair.

How Long Does It Last?

Texture Release lasts around 8–12 weeks, depending on your hair type, hair health, texture and how often you wash your hair. It’s a great option for clients looking to keep their hair more manageable throughout the summer without making a permanent change.

Maintaining Your Texture Release at Home

To maximise the longevity of your Texture Release, here are our top tips:

  • Use sulfate-free shampoos to avoid stripping the treatment – we love the Bumble & Bumble Bond Building Shampoo 
  • Stick to a hydration-rich routine — think leave-ins, deep conditioners and lightweight oils.
  • Avoid over-washing; 1–2 washes a week is ideal.
  • When styling straight, always use a heat protectant to avoid damage – we love the Bumble & Bumble Heat Shield Thermal Protection Mist 
  • Book in for regular trims to keep ends healthy and maintain shape.

Need a hand choosing the right aftercare products? Our stylists are happy to recommend the best from Bumble & Bumble and other Pro salon-approved brands.

Elite’s Holiday Hair Prep Package 

Throughout July, book our Holiday Hair Prep Package:

✅ Book a Texture Release Treatment With A Trim or Cut

Receive a FREE Bumble & Bumble travel-size product* while stocks last

Perfect for clients jetting off or just looking for an easy summer routine. Offer valid until 31st August, while stocks last.

Is It Right for You?

Texture Release works well on a variety of textures — from loose curls to tighter coils. It’s especially great for:

  • Those with naturally curly or coily hair seeking manageability
  • Clients wanting a straighter look without permanent relaxers
  • People who frequently heat style and want long-lasting smoothness

If you’re unsure, book in for a free consultation so we can assess your hair and lifestyle needs.

Final Thoughts

This summer, don’t let your curls hold you back from effortless style. Whether you’re poolside, brunch-bound, or back-to-back at work, Texture Release lets you embrace smoother, more manageable hair without compromise.

Book your Holiday Hair Prep Package now and make the most of frizz-free, flexible summer hair.

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